Research into existing Posters

The reason I have chosen the film poster in the horror genre is because the promotional package I will be producing will also be within this genre. The reason the horror genre was interesting take action upon was because it is a easy identifiable genre which the audience can relate to by the icanograpghy characters and themes used in the clip. The first film poster I have chosen to research is called 'The Uninvited'. The film poster to The Uninvited conveys an image to the audience that reveals the genre of the film which is horror. This is because the colours used are low key and dull, the colours they used are shades of black and white/grey which portray a negative image. Another reason the film comes across as a horror is because the only character on the cover seems isolated as he/she is seen as very dull and blacked out, this connotes a negative portrayal of the character and before knowing who he/she is they are labelled as the antagonist. The character is outside of the window on the cover which strongly relates to the title 'The Uninvited'. Although the audience is likely to know the genre of the film I believe they will feel in suspense to what will happen in the film. The fogged out picture of the outside view of trees adds a Gothic effect to the image as you do not know what is behind her or if anything is watching her. The whole image on the front cover of the poster reveals the story to The Uninvited as the character is stood outside the window, this signifies he/she is not welcome. With the colours being dull it could put the audience of the film as dull comes across as boring however in this situation the image makes it seem a whole lot more exciting, the image itself could help promote the film. As I have not seen the film it seems as though the character on the front is the main part, also due to the shade of the character I believe he/she is the antagonist however if the character is not the antagonist I believe he/she is the main target.

The back lighting on the cover gives a image of shadow which gives a creepy, mysterious, intriguing, sinister effect. The uneven aspects of the writing connotates a unsettling storyline. The title of the film gives ancourage as it is portrayed the the character on the front is the uninvited.