Research into Existing Posters

The film poster to high school musical is a very simplistic design compared to the other chosen poster 'The Uninvited'. The target audience high school musical tends to portray is children and a proportion of teenagers (tweens). I think this because the colours used, the age range of the characters also the title 'high school musical' aims towards a younger audience.

The dennotations on this poster are the bright primary colours and the characters positioned in front of the red curtain. Also the large main title and the capital letters used.

The connotations the front cover portrays to the audience is a film revolved around music, aimed mainly toards children, this is because the title includes the phrase 'musical' and also 'high school' which signifies the target audience as there are also children on the front cover, very happy and full of energy.

The colour scheme is bright and colourful primary colours used to attract a significant number of the younger audience. Bright colours tend to attract the younger children more because they portray a happy time and these colours are also likely to be what they have been associated with whilst growing up, with toys and the environment of the school etc.

As High School Musical is based on a musical storyline with romance between two of the characters, this is highly likely to attract young teenagers as they can relate to the storyline and sometimes escape from their own problems.

The film also stars relatively young actors who are not well known in terms of other films and television programmes, this means the audience is more likely to relate to them as they havent got a history from previous roles. However Zac Effron became a very popular male in the eyes of teenagers, once the film was released.

The two pictures above show an image of the main female character, this shows a glamourous girl that young girls tend to look up to as positive role models as they have a lot of characteristics.

Although there is an image of both sexes on the cover, (males and females), I strongly believe the film is more so targeted tpwards females as the storyline appeals to them more.

The video above shows a clip of the films of a musical scene. This shows how the filml is aimed towards young children as the musical is very catchy and has a lot of energy.